Website Creation Services For all of the United States

Small Business Website Maintenance

Your small business website must be kept current. Your server's core software will also change as the online world evolves. Failing to update your site can leave it vulnerable to security threats or prevent it from showing up at all. Users will be more likely to return to a small-business website that has been well-maintained.

Maintenance costs

The cost of maintaining a small business website varies according to the size of the website and the number of visitors it receives. Most likely, marketing and advertising expenses will account for the highest monthly bills. You will also need to hire freelance writers or license photographers for content creation. You must optimize your website for search engines, and provide relevant content to your target audience. You can ensure visitors have a secure browsing experience by installing Secure Sockets Layer (SSL). This will protect the data exchange between the web browsers (and the server) by encrypting it. A lifetime SSL cert will run you around $11, depending how many domains that you have. An SSL certificate can help you protect customers as well as save money when maintaining your website. You should hire a web developer agency to handle this job if you don't have the IT skills. These services will help you keep your website updated without affecting your users' experience. If you are unable to manage the entire project, they can be hired for short-term updates. Prices for website maintenance vary depending upon the complexity and size of your website. The cost of maintaining a website for small businesses will be around $5 per Month, while large-scale websites that sell e-commerce products will go up to $300 to $500 per month. Depending on how many employees your company has, your costs can rise dramatically or decrease dramatically.

What areas should you be checking each month?

Your website maintenance must be a regular, ongoing part of your business. Website maintenance can lead to serious issues. By planning ahead, you can ensure that your website is kept as up-to-date as possible. These are the areas you need to inspect each month in order to make sure your website functions properly. First consider the site's structure, and its performance. This will allow you to determine the security and accessibility of your website. Secondly, you'll need to update content. Make sure your site is updated regularly and that it loads quickly. Thirdly, your website should be optimized for the search engines. Make sure your contact information is correct. Most small businesses do not provide a contact form and/or phone number. Be sure to add it to your header. You should also check your contact forms every month. An incorrect or broken email address could prevent people from getting in touch. Website maintenance is an ongoing process that keeps your site running smoothly. It also helps improve your search engine rankings and security. It's like a regular checkup for your website, and it's vital to your small business.

Hire a team

For small businesses, hiring a team to handle website maintenance is an option. Updates to your website, whether it's a blog or one that is product driven, require extensive technical skills, such as testing and debugging of the source code. A web development agency, or freelance developer, is an option that small businesses can use to help them. ASG Marketing offers a range of web maintenance services for a very affordable price. They can be hired on a pay-per-hour basis, which is best for short-term software updates. The benefits to your business of hiring experts to help maintain your website are tangible. Not only will they take care of monotonous tasks, but they can also provide additional services like disaster recovery and troubleshooting. This way, you can focus on running your business instead of worrying about maintaining your website. It is possible to hire a team or experts for busy online stores. Hire a team to help with site updates and save time. The experts can do the updates for you so you don't need to miss any. There are many services available that will suit every type of website. For example, WordPress websites may need specialized maintenance services. Small-business website maintenance can be done by a group of specialists if your skills are limited. While it might appear easy in the beginning the work can be more difficult over time. As priorities change and skills become less important, the tasks can get more difficult. A professional website maintenance agency can keep your site secure and current.

Weekly check for pages and broken links

Broken links can make a huge difference in your ranking. Search engines do not like sites that have links that lead nowhere. Check for broken links regularly if you want your website rank highly in search engine results. There are several ways to check for broken links. You can first use Screaming Frog, a tool that is free. To identify broken links, this tool can analyze your website's content. You can also use it to check if your website has any links from other websites. Broken links and pages will make your website difficult to navigate for users. Visitors will get an error message 404 when they attempt to link. This is not good for your ranking in search engines and also ruins the experience for your visitors. Make sure you fix broken pages and links if you want your website rank high in search engines. You can use the following software to find broken pages and links on your website. These checkers can be automated to save you time and effort. Premium checks can detect duplicate titles, H1 Tags, missing image alt tags and many other things that will help your website perform better.

U.S. corporations lose $15.4 million annually due to cyberattacks

Ponemon Institute for Cyber Crime says that hacking attacks can cost US companies an average $15.4 million each year. This figure is 19% higher than in 2014 and can be attributed to more skilled cybercriminals. Cyberattacks are costing US companies up to 200,000 jobs annually, according to the Institute. It recommends that companies invest in cybersecurity software to protect themselves from cybercrime. The report also reveals a wide regional disparity in attack costs, with one organization paying a total of $6.7 million, while another paid out more than $5 million. However, US attacks were less expensive than France, Germany, and the Netherlands. Ransomware, which uses a ransom to extort money from businesses, is now a common "go-to" method of attack. Cyberattacks not only cause financial damage but also impact infrastructure. One recent cyberattack targeted a Florida water treatment facility. In addition to disrupting the infrastructure of oil conglomerates, cyberattacks affect the financial and human lives of ordinary Americans. Malicious insiders, while external attackers may cause considerable damage, are more difficult to find. Although they might not have the authority to do malicious acts, authorized insiders could still gain access to information. One attack could cost as much as $1,000,000

Keep your website fresh

Regular updates are essential for your website. Whether you're blogging about a recent event, a new product or service, or simply looking to increase traffic to your site, you need to keep your content fresh. Your site should be updated at most once every quarter. The best way to keep your website current is to post new content frequently. A content calendar is a plan for publishing new content on a regular basis. A content calendar could be as basic as a Google reminder, or more complex as a WordPress plug-in. Editorial Calendar can be used to manage posts in advance and allow you to edit the content. You can also link to old content that you have published so that readers will see it. Visitors should find the business easily on a small business website. This should be a brief introduction such as "About Us" within the main navigation menu. Additionally, it should contain a link for social media. It is vital to maintain visitors' interest and motivate them. It is crucial to make sure that your website is easy to navigate and that it is relevant to the services and products you offer. Another way to keep your website fresh is to include testimonials. You can gain customer trust and increase authority for your website by including testimonials. Choose testimonials with care and be sure that your tone matches your brand. A brand new website can keep people engaged and will help you rank higher in search engines.