Best Website Builder For all of the United States

Small Business Website Maintenance

Keeping your small business website up to date is a must. The online world is constantly evolving, and the core software on your server will change over time. Your site could be vulnerable to security threats, or it may not show up altogether if you fail to make updates. A website for small businesses that looks professional will give users a reason to visit again.

Costs of website maintenance

The cost of maintaining a small business website varies according to the size of the website and the number of visitors it receives. Marketing and advertising will likely be your largest monthly expense. Aside from the costs of advertising and marketing, it is possible to also pay content creators, such as freelance writers, licensed photographers, and/or hire freelancers. Websites must be search engine optimized, with relevant content that is useful to the target audience. Install secure sockets layers (SSL) technology to ensure that visitors are safe while browsing. This will encrypt the communication between the web browser and the server. A lifetime SSL Certificate will set you back approximately $11 depending upon how many domains your certificate covers. A SSL certificate is a great way to protect your clients and also save money on-site maintenance. It's worth looking into hiring an IT agency or freelancer to do this work if you aren’t an IT expert. These services are a great way to ensure your website is always up-to-date without having any impact on your visitors. If you are unable to manage the entire project, they can be hired for short-term updates. Website maintenance costs will differ depending on your website's size and complexity. A small business website will cost around $5 a month, while a large-scale e-commerce site will cost between $300 and $500 a month. Depending on how many employees your company has, your costs can rise dramatically or decrease dramatically.

You can check the areas below each month

Website maintenance is an integral part of any business. You can end up with a website that is inoperable. Planning ahead will help you ensure that your website remains up-to-date. Here are four areas to check each month to ensure that your website is working properly. First, consider your website's structure and performance. This will let you know if your website's structure and performance are suitable for users. Secondly, you'll need to update content. You should ensure that your website is regularly updated and loads fast. Third, make sure your website is optimized for search engines. Thirdly, make sure that your website has the correct contact information. Numerous small-business websites lack contact information, such as a phone number. Make sure you add this to your header. You should also check your contact forms every month. A broken link or an incorrect email address can prevent someone from getting in touch with you. Website maintenance ensures that your website runs smoothly. This helps you rank higher in search engines and improves your site's security. It acts as an ongoing checkup of your site, which is vital to the success of any small business.

Hiring a team of experts

A team of professionals can be hired to manage small business website maintenance. This is great if you don't have the time or are not able to do it yourself. Updates to your website, whether it's a blog or one that is product driven, require extensive technical skills, such as testing and debugging of the source code. For small businesses with no IT department, it is an excellent option to hire a web agency or freelancer developer. ASG Marketing provides a wide range of maintenance services that are affordable. You can hire them on an hourly basis for quick software upgrades. Your business can reap the benefits of having a dedicated team to manage your website. A team of experts will take on monotonous tasks while also providing additional services like troubleshooting, disaster recovery, and other support. This way, you can focus on running your business instead of worrying about maintaining your website. Hiring a team of experts is a great option for busy e-commerce sites. Hiring a team of experts can save you time and ensure that your site is constantly updated. You won't miss important updates and you don’t have to stress about it. A range of services are available to fit any kind of website. WordPress websites, for example, may require specific maintenance services. A team of professionals can help you maintain your website for small businesses. Although it may appear simple at the start, complexity can build over time. Over time, priorities may change, skills can deteriorate, and tasks become more complex. However, professional website maintenance companies can guarantee that your site stays up-to-date.

Checking for broken links and pages on a weekly basis

Broken links on your website can have a big impact on your rankings. Sites that contain links to irrelevant sites aren't favored by search engines. Broken links can hurt your site's ranking in search engines. Broken links can be checked in several different ways. Screaming Frog is a great free tool to check for broken links. It will scan your site to find broken links. This tool will help you determine whether there are external links to your site. If your pages or links are broken, users will have difficulty finding the website. Visitors will get an error message 404 when they attempt to link. It can hurt your search engine ranking and ruin the user experience. If you want your website to rank well, make sure to fix broken links and pages. Use the free software below to help find broken links and pages in your website. Some of these tools are automatically run, saving you precious time. The premium checker can help improve website performance by finding duplicate titles, H1 tags, missing images alt tags, etc.

U.S. companies lose $15.4m annually each year to cyberattacks

Ponemon Institute for Cyber Crime claims that an average hacking attack in the United States costs companies US$15.4 million annually. The institute attributes this increase to the sophistication of cybercriminals, who have increased their hacking attacks by 19% since 2014. In addition, the Institute reports that hackers can take away as many as 200k jobs from American companies each year. For cybercrime protection, the Institute suggests that corporations invest in cybersecurity tools. It also revealed a significant regional gap in attack costs. A single organization was able to pay $6.7million, while another company spent over $5 million. However, US attacks were less expensive than France, Germany, and the Netherlands. Ransomware, which extorts money through ransomware to attack businesses, has become a popular "go-to” method for attacking. In addition to financial losses, cyberattacks also affect infrastructure. In one recent attack, hackers targeted a water treatment plant in Florida. In addition to disrupting the infrastructure of oil conglomerates, cyberattacks affect the financial and human lives of ordinary Americans. Though external attackers cause much of the damage known, malign insiders, can be harder to catch. Even though they may not be authorized employees or have access to data, insiders can still carry out malign activities. A single attack can cost up to $1 million.

Keep your website fresh

Your website should be updated on a regular basis. It doesn't matter if you blog about a recent event or new product, but you should keep the content current. Ideally, you should be updating your site at least once a quarter. The best way to keep your website current is to post new content frequently. For this, you should set up a content calendar, which is basically a schedule for adding new content. This calendar can either be used as an alert in Google Calendar or as a WordPress plugin. Editorial Calendar allows you to create and schedule posts. So that people can see the old content you've published, they may also be linked to it. Small business websites should be easy to navigate for customers and employees. The website should have an intro text like "About Us" in the main menu. You should include a link to social media. It is vital to maintain visitors' interest and motivate them. This is important to ensure your website is user-friendly and relevant to the products or services you provide. A testimonial is another way to maintain the freshness of your website. You can gain customer trust and increase authority for your website by including testimonials. You should carefully select testimonials, and the tone of your content must match the brand. A new site will keep users engaged as well as help rank your site higher in search results.