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Small Business Website Development

There are a few key factors to be aware of when creating a small website. These factors include SEO, cost, responsive design, and costs. These factors can help you determine if small-business websites are right for your business. It is possible to use video to teach customers, and also keep an eye on your website's performance. You should include an active call on your website. This should encourage viewers to move on.

10 steps to building a small business website

It is important to own a website if you have a small company. It will allow customers to understand your business, increase brand awareness, and help you boost sales. However, before your business website can be created, it must be responsive and mobile-friendly. As a small business owner, you may not have the budget to hire a professional web designer. Many website builders are easy-to-use and affordable. Sometimes you do not even need code knowledge to get started.

Pricing

Your website is an important tool in your small business. Because every website is unique, however, it can be difficult to calculate the exact cost. Some websites can be purchased for as low as $1,000 while others could cost thousands. You also need to factor in the cost of domain names and hosting, as well as SEO consulting and marketing. The cost of a small business website varies depending on the size of the website and the number of features it will have. It can be anywhere from a simple DIY site to a fully customized product. It is important to understand the cost range for a website that you are interested in starting a business. At the lower end, small businesses' websites below $1,000 cost will often be built by just one individual and include a few basic pages. Small businesses should have one to five pages for their website. For a fully-functional e-commerce site, expect to pay more than five thousand dollars. Because websites with many pages are more expensive, it is more costly. Prices for pages are set by web design agencies according to their tiers. You'd spend between $2,000 to $5,500 for an 8-page website. You need to be able to gather as many details as you can to help your visitors convert into leads. Sales can be made by collecting information such as names, phone numbers, and email addresses. You can decide how many contact forms to add on your website. One contact form may be simple, while another form will require additional information.

SEO

For small businesses, search engine optimization is an essential aspect of web development. Not only will it increase the visibility of your website, but it can also bring in qualified customers. It can help you rank higher in search engines and improve your small business website's visibility if it is done right. You can build brand awareness as well as educate your customers. It is not easy to design a website for small businesses. You need to plan carefully, both in content and architecture. It must also be search engine friendly and user-friendly. To this end, you should hire a professional website designer who understands SEO for small business websites. It is important to first identify the goals of SEO. Understanding the buyer's journey is crucial. If you're a B2B business, for example, your focus should be on the buyer's journey and you can use that information to help you choose keywords. This way, your SEO strategy can be more effective. Also, it is crucial to make your website mobile-friendly. This will not only help your website rank high on search engines but also make your site look amazing. Remember, the website is what a potential client will see first. Your website must be optimized for mobile devices so that customers can easily access it.

Responsive design

Understanding your audience is key to creating responsive websites. Knowing your visitors means that you need to understand what device they are using to view your website. Currently, 56 percent of web traffic in the US comes from mobile devices, and that number will increase to 6 billion users by 2020. Your website must be optimized for mobile users if it is to reach potential customers. Your website will need to adapt the scale of images depending on your device. A CSS Flexbox layout can accomplish this. You may also be able to add code to change the scale of images to match the browser's width. Also, it's important to ensure your navigation is responsive on mobile. Popular navigation options are a hamburger, expand/collapse, or horizontal tabs. No matter if your customers prefer to access the site from a tablet or desktop, a responsive design makes it possible for them all to visit one site. This is a huge advantage since many users will visit a site on their mobile device. Users won't be capable of reading pages that are too long. The same goes for the content. A great benefit of responsive design is the ability to adapt your website to fit any screen size. Your website will display well on smartphones, tablets, desktops, and laptops. A responsive website is mobile-friendly and easy to modify. A simple stylesheet will allow you to make any changes that you want to the website. It allows you to adjust your content and design for every device. A responsive website for small businesses offers additional benefits for analytics. Responsive websites eliminate the need for multiple versions and allow you to monitor audience size, conversion rates, traffic source, as well as other metrics. Google Analytics optimizes responsive websites for Google Analytics and rewards them with higher SEO rankings.

After-launch support

Beyond providing support, and post-launch assistance for small businesses website development also includes issues such as website maintenance. A small business website development company should be transparent in its post-launch support process and avoid hidden costs. A long-term partnership should exist after launch support, not a project.