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Small Business Website Maintenance

You must keep your small business website updated. You will find that the software core of your site changes over time. This is because online business worlds are constantly changing. It can be dangerous to your site if it is not updated regularly. A well-maintained small business website will make a good impression on users and give them a reason to return.

Maintenance costs

Costs for maintaining small businesses websites vary depending on the site's size and how many people visit it. Advertising and marketing are the most expensive monthly costs. You will also need to hire freelance writers or license photographers for content creation. Your website needs to be optimized for search engines and contain relevant content for your audience. You can ensure visitors have a secure browsing experience by installing Secure Sockets Layer (SSL). It encrypts the connection between your web browser and the server. A lifetime SSL Certificate will set you back approximately $11 depending upon how many domains your certificate covers. An SSL certificate can help you protect customers as well as save money when maintaining your website. You should hire a web developer agency to handle this job if you don't have the IT skills. These services will help you keep your website updated without affecting your users' experience. These services can also be hired to help with short-term software updates, if necessary. The cost of website maintenance depends on how complex your site is. The cost of maintaining a website for small businesses will be around $5 per Month, while large-scale websites that sell e-commerce products will go up to $300 to $500 per month. Depending on how many employees your company has, your costs can rise dramatically or decrease dramatically.

Areas to check each month

Your website maintenance must be a regular, ongoing part of your business. Without proper maintenance, your website can have serious problems. You can plan ahead to ensure your website stays up-to-date. You can check these areas each month to see if your website is functioning properly. First of all, take into account the website's architecture and performance. This will enable you to assess if the website is accessible and secure for visitors. Secondly, you'll need to update content. Keep your site up-to-date and load fast. Your site should also be optimized for search engines. A third thing to check is that you have the right contact information on your website. Most small businesses do not provide a contact form and/or phone number. Add it to the header. Your contact form should be checked monthly. A broken link or an incorrect email address can prevent someone from getting in touch with you. Website maintenance ensures that your website runs smoothly. You can also improve your website's search engine ranking and security. It's like a regular checkup for your website, and it's vital to your small business.

Hiring a team of experts

Small-business website maintenance can be done by a group of specialists if it's not possible to devote the necessary time. Updates to your website, whether it's a blog or one that is product driven, require extensive technical skills, such as testing and debugging of the source code. Hiring a web development agency or a freelance developer is a great option for small businesses without in-house IT departments. ASG Marketing offers a range of web maintenance services for a very affordable price. You can hire them on an hourly basis for quick software upgrades. Your business can reap the benefits of having a dedicated team to manage your website. Not only will they take care of monotonous tasks, but they can also provide additional services like disaster recovery and troubleshooting. This will allow you to concentrate on running your company and less worrying about managing your website. For busy websites, it is worth hiring a team. You can cut down on time by hiring a team. They will also ensure your website is always up-to-date. Experts will make sure you never miss out on any updates. The experts offer many different services, which can be tailored to any website. WordPress websites might need special maintenance. If you are not an expert in website maintenance, it is worth hiring a team. While it might appear easy in the beginning the work can be more difficult over time. The tasks may become more complicated as priorities and skills change. However, professional website maintenance companies can guarantee that your site stays up-to-date.

Every week, check your website for broken links or pages

Broken links on your website can have a big impact on your rankings. Links that point nowhere are not preferred by search engines. It is essential to regularly check for broken hyperlinks if you wish your site to rank high in search engines. There are many ways you can check for broken hyperlinks. Screaming Frog can be used as a free tool. This will analyze the content on your website in order to detect broken links. This tool will help you determine whether there are external links to your site. If your pages or links are broken, users will have difficulty finding the website. Visitors will get an error message 404 when they attempt to link. Not only does this affect your rank in search engines but it also affects the visitor's experience. Make sure you fix broken pages and links if you want your website rank high in search engines. Use the free software below to help find broken links and pages in your website. Many of these checks are automatic, so you can save time. Premium checkers can also help you improve your website's performance by detecting duplicate titles and H1 tags, missing image alt tags, and more.

U.S. businesses lose $15.4 Million annually to cyberattacks

Ponemon Institute for Cyber Crime says that hacking attacks can cost US companies an average $15.4 million each year. This represents a 19% increase in hacking attack costs compared to 2014 which is attributed by the Ponemon Institute for Cyber Crime to sophisticated cybercriminals. In addition, the Institute reports that hackers can take away as many as 200k jobs from American companies each year. The Institute recommends that businesses invest in cybersecurity software for cybercrime prevention. A wide range of regional differences in attack costs is also revealed by the report. For example, one company paid more than $5,000,000 while another organization spent $6.7 Million. However, attack costs in the United States are more stable than those in France and Germany. Ransomware can be used to extort money from business owners and is now a standard "go-to” attack method. In addition to financial losses, cyberattacks also affect infrastructure. One recent cyberattack targeted a Florida water treatment facility. In addition to disrupting the infrastructure of oil conglomerates, cyberattacks affect the financial and human lives of ordinary Americans. Although external attackers can cause significant damage, it is much more difficult to identify malicious insiders. Even though they may not be authorized employees or have access to data, insiders can still carry out malign activities. A single attack may cost you up to one million dollars.

Keep your site updated

Regular updates are essential for your website. Your blog should be updated regularly, regardless of whether it's about recent events, new products or services, or just to drive more traffic to your website. You should update your website at least once per quarter. Publishing new content regularly is one of the best ways to maintain your website's freshness. This is why you need to set up a Content Calendar. It's basically a timetable for creating new content. It can be as easy as a Google calendar reminder or as complex as a WordPress Plugin. Editorial Calendar allows you to create and schedule posts. For readers to see older content, you may link it. The website for a small company should allow visitors to easily find out who it is. The website should have an intro text like "About Us" in the main menu. Additionally, it should contain a link for social media. This will keep people interested and engaged. Your website should be easy-to-use and relevant to your products and services. A testimonial is another way to maintain the freshness of your website. It is an excellent way to build trust with customers as well as increase your site's authority. Be sure to carefully choose your testimonials and make sure the tone is consistent with your brand. A new website not only keeps visitors interested, but also helps your website rank higher on search result pages.